Mitigating Traffic Surge with Load Balancing

Do you know, 40% of users would run away from your site if it takes more than 3 seconds to load? Now, just think what would happen if your website visitors arrived at once without something inside the system that manages them. That’s where balancing loads come in as a lifesaver; everything will work smoothly and even be up during high-usage periods. Let’s understand how it works and why this can be game-changing for your website.

What are Load Balancers?

Consider a traffic road with numerous lanes. If the traffic level is light, then all cars can be channeled onto a single lane and all will flow quite smoothly. However, during a traffic jam, there is always some diversion into each lane so that one or two do not become over-jam-packed while the rest remain underused. In fact, this is the whole principle of a load balancer, much like how traffic controllers manage the movement on a busy highway so as to ensure that traffic spreads evenly across multiple lanes of traffic.

When a website has high traffic, the load balancer makes sure no single server is overloaded. It intelligently distributes incoming traffic across multiple servers, so every user gets a fast and seamless experience. Think of it as a traffic cop, guiding data through the most efficient path.

Why the Need for Load Balancing?

As businesses grow and websites begin to gain more visitors, traffic becomes increasingly hard to handle. Unless properly load balanced, your site will slow down, crash, or fail in the expectations of its users. In today’s fast-paced digital world, customers expect speed and reliability, and if your website can’t keep up, it results in lost sales and a damaged reputation.
Load balancing solves this problem by ensuring the servers handling your website’s traffic are not overloaded. Whether it is a product launch, some form of promotion, or just holiday traffic, a load balancer ensures that your users will not experience downtimes or delays. Just like a magic trick, it expansively scales up the capacity of your website to meet any demand on it; so however many visitors, it’s all okay.

Features of Load Balancing that are Important for Websites

Optimized Performance

Think of your website as one busy store: if only one cashier served many customers, it would not work out. A load balancer balances the traffic across multiple servers so that each “customer” or visitor is attended to promptly. This helps not only with quickening up your website, as in balancing the weights but also in reducing latency and keeping your site at performance during surges or spikes of traffic.

High Availability

Downtime is the enemy of any online business. In case one server goes down, a load balancer reroutes the traffic to other healthy servers; therefore, your website is kept alive. This highly available feature makes sure that your site will be up with no stoppage at anytime.

Scalability

As your business scales, so does the volume of traffic coming to your website. Load balancing easily allows you to add more servers as needed to handle the increased load without affecting the user experience. It’s just like having extra lanes on a road when traffic increases to ensure smooth flow at all times.

Fault Tolerance

The load balancer detects each time a server goes in fault and stops routing the traffic on a particular server with quick action. Instead, it redirects the website traffic to other functioning servers so that, just in case something happens to your servers, it keeps your site from going down. You can say, it is automatically backed up, to keep your site safe always.

Better User Experience

When it comes to user experience, each millisecond counts. The load balancer ensures that all of your visitors can access your site fast and uninterrupted, no matter the volume of traffic. A smooth user experience makes happy visitors who are likely to remain longer and convert even better.

How Zebyte Cloud Helps Your Business with Load Balancing

At Zebyte Cloud, we understand that your website needs to run smoothly without depending on the size of the inflow of traffic that it attracts. Our load balancing solutions come out of the box with reliable, high-performance infrastructure to ensure that your site performs at its best—even during peak traffic times. Be it a product launch or serving millions of visitors, our scalable load balancing services will meet all of your scaling needs. Allow us, Zebyte Cloud, to shoulder the responsibility of managing the load balancing services while you dedicate more resources to what matters most to you: growing your business. We got your back with our 24/7 support and team of experts to keep your site fast, available, and ready for anything. Don’t let traffic jams bog you down. Let Zebyte Cloud be the traffic cop of your website to ensure things there are always at a full runoff.